Sheila Keegan, (2012) "Digital technologies are re-shaping our brains: What are the implications for society and the research industry?", Qualitative Market Research: An International Journal, Vol. 15 Iss: 3, pp.328 – 346
DOI: 10.1108/13522751211232012 (Permanent URL) Emerald Group Publishing LimitedDigital technologies have already changed the way we live and work. However, there has been limited exploration and discussion about the long term effects of such technologies on our brains and, in particular, how we think. The purpose of this paper is to address the impact of digital technologies on human thinking and behaviour and the consequential effects on the commercial qualitative research industry.