Rémi Mencarelli, Mathilde Pulh, (2012) "Museoparks and re-enchantment of the museum visits: an approach centred on visual ethnology", Qualitative Market Research: An International Journal, Vol. 15 Iss: 2, pp.148 – 164
The purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re-enchantment strategies. To bring out the symbolic dimensions specific to these cultural sites, the methodology used is based on the analysis of photographic media.
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